Firearm Apparel Industry
More than four-in-ten U.S. adults (44%) say they live in a household with a gun, including about a third (32%) who say they personally own one, according to a Gallup survey conducted in October 2020. Many of these gun owners are passionate about the 2nd Amendment, and regularly purchase and wear apparel that reflects their enthusiasm for firearms and gun rights.
Additionally, nearly 20 million adults have a conceal carry permit. Those who conceal carry may utilize special clothing and accessories to make their conceal carry more comfortable and convenient
Both of these market segments represent a growing revenue source for specialized apparel manufacturers, as well as retailers who sell firearms or sporting goods.
Merchant Services in The Firearms, CCW & Patriotic Apparel Industry
Regardless of the significant growth occurring in this segment of the apparel industry, if you own or operate an apparel business that sells firearms-related clothing or accessories, you may have been denied a merchant account by a mainstream bank or merchant services company. Or worse, your apparel business may have had its merchant account terminated with little or no previous notice.
Many banks and merchant services providers will not accept your business for one of three reasons:
1. The federal government regulates firearm sales, and therefore, additional underwriting is required by the credit card processor. (Even if you don’t sell firearms and only sell ammo, your business may be lumped into this category by the bank.
2. Due to the current political climate, firearms and the 2nd Amendment are a “hot button” issue. Some banks and merchant services companies have taken an “anti” 2nd Amendment stance, refusing to work with these businesses, even if they are otherwise desirable clients.
This means no matter your political or social ideology, we will never discriminate against you, and we will never shut down your commerce engine. Our business exists to serve All Americans. As a veteran-owned company, we know and understand firsthand what it means to defend and uphold our American values. We intend to carry this tradition in our business. Our pursuit is to operate our company with the tenacity, discipline, consistency, and technical creativity of the US Navy Submariner.
