Pay-Per-Click
Search Engine Marketing
Immediate Visability
Pay-per-click (PPC) search engine marketing is a digital advertising model where advertisers pay a fee each time someone clicks on their ad, as opposed to traditional advertising where advertisers pay for ad impressions.
In PPC, advertisers bid on keywords or phrases relevant to their target audience, and their ads are displayed on search engine result pages (SERPs) when users search for those keywords. One of the most common forms of PPC search engine marketing is Google Ads, where advertisers bid on keywords and create text or display ads to appear on Google's search results.
In PPC, advertisers bid on keywords or phrases relevant to their target audience, and their ads are displayed on search engine result pages (SERPs) when users search for those keywords. One of the most common forms of PPC search engine marketing is Google Ads, where advertisers bid on keywords and create text or display ads to appear on Google's search results.
PC search engine marketing is different from other types of search marketing, such as organic search engine optimization (SEO), in a few key ways:
- Paying for clicks: Unlike SEO, where website traffic is earned organically through optimizing website content and structure, PPC search engine marketing requires advertisers to pay for each click on their ads.
- Immediate visibility: With PPC, advertisers can achieve immediate visibility on search engine result pages by bidding on keywords and creating ads, while SEO efforts can take time to yield results as it involves building organic rankings through website optimization.
- Targeted audience: PPC search engine marketing allows advertisers to target specific keywords, demographics, locations, and even retarget previous website visitors, ensuring their ads are shown to a relevant and valuable audience.
- Cost control: PPC offers advertisers control over their budget as they only pay when someone clicks on their ads, allowing them to set daily or monthly ad spend limits.
Dig Deeper into SEM
Your customers fuel your business – we’ve built specialized tools, solutions and strategies to help you connect with more of your customers throughout the buyers’ journey.
