Abandoned Cart
In MailMint, you have the ability to set up your Abandoned cart, which gives you the ability to track customers data when they add items to their cart. Once you have it enabled, you can set up automated emails that remind your customers to purchase the items in their cart.
1.
Enabling Abandoned Cart Tracking
This is simply enabling your capability to set up the email automations.
- Navigate to MailMint > Abandoned Cart.
- Under the Abandoned Cart click Enable Cart Tracking.
- Toggle the switch to enable cart tracking.
2.
Setting up Abandoned Cart Emails
Once abandoned cart tracking is enabled, you can set up email sequences that are triggered when a customer has left items in their cart over a certain period of time.
- Go to MailMint > Automations
- Click Abandoned Cart Recovery Emails
- When the workflow opens, you will set up a trigger condition to activate the sequence (ie. A user adds items to the cart but doesn’t complete the checkout.) Be sure to define the trigger time.
- Once the trigger is set, you can modify the sending conditions (ie.“Only send if the cart hasn’t been purchased”).
- Make sure you have the 3-part email sequence set up and personalized with your logos, links, and subject lines.
- Test your automation by abandoning a cart with your test email.
- Activate your automation.
3.
Monitor and Optimize your Abandoned Cart Recovery
Once your automation has been running for the time frame of your choice, revisit the key metrics to evaluate the success rate.
- Go to the Mailmint > Abandoned Cart
- Review the Recoverable, Recovered, and Lost tabs at the top of the page.
- Evaluate the metrics and continue to improve your automation flow if necessary.
